A Partnership Rooted in Craftsmanship and Community
When Katie Stella opened Stella Rose Way in Ave Maria’s Town Center in October 2022, her vision extended beyond beautiful merchandise. She dreamed of creating a boutique that felt personal, welcoming, and deeply connected to the community. That vision found powerful momentum through a transformative partnership with Brighton Collectibles, a nationally recognized brand known for timeless design and exceptional craftsmanship.
Brighton CEO Laura Young (left) with Katie Stella.
Stella’s connection to Brighton began unexpectedly during a visit to Naples, where she was drawn to a Brighton Meridian watch. Gifted by her husband for Mother’s Day, the piece became a cherished keepsake—and the starting point of a relationship that would reshape her boutique’s future. The turning point came when Amanda Hodge, a Brighton account executive with more than 20 years of experience, visited Stella Rose Way and immediately recognized its potential.
Together, Stella and Hodge developed a plan to thoughtfully introduce Brighton’s collections into the store. The impact was immediate. “Brighton quickly became the number one selling line in my store,” Stella shared. From jewelry and handbags to accessories like Apple Watch bands, the brand resonated strongly with customers.
Brighton Collectibles in Stella Rose Way.
Brighton’s support extended far beyond product offerings. The company provided hands-on guidance in merchandising, marketing, and long-term strategy. National merchandising visits helped refine the boutique’s layout, while elegant wood and silver fixtures elevated the overall aesthetic, creating a cohesive and elevated shopping experience.
Stella’s success with the brand led to an invitation to visit Brighton’s Los Angeles headquarters, where she joined boutique owners from across the country. There, she connected with designers and executives, gaining firsthand insight into Brighton’s commitment to quality, artistry, and community. “Seeing the craftsmanship and learning from multi-generational business owners was incredibly inspiring,” Stella said.
Returning to Ave Maria with fresh ideas, Stella implemented enhanced displays, customer education, and in-store events designed to share Brighton’s story with the community. These gatherings celebrate craftsmanship while strengthening personal connections with customers.
Open seven days a week, Stella Rose Way is located at 5064 Annunciation Circle, Suite 108.